So Pure Color

Blonde Lift Powder

Paraben-free, ammonia-free, 5 to 6 levels of lift.

So Pure Color

So Pure Color is our ammonia-free and paraben-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors.

We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colors don’t stain the scalp.

Coconut Base

Intense nourishment for the hair that also protects the scalp from staining.

Certified Organic Argan Oil

Moisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.

Colour Pigments

Undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent colouring treatment.


This plant-derived ingredient, with natural keratin, penetrates deep into the hair and repairs its natural keratin structure

Stable Developers 

Hydrogen Peroxide percentages will remain the same, even at high temperatures.

Technical Swatch Card

Use the Keune So Pure Color Technical Swatch Card as a guide on your colouring journey.

The card will help you choose colours, mixing ratios, set timings and lifting procedures to get the results you are looking for.

Click to open card

Should you need any further assistance, please feel free to contact us or chat with us using the chat button.

Tips to help find the colours you’re looking for without the colour number

One option is to use the Keune So Pure Color Technical Swatch Card (see above). Alternatively, if you are looking for say a Medium Hazelnut Brown hair colour, try typing “hazelnut” in the search bar and click the search icon. You will find both Keune So Pure Color Keune Tinta Color and  options for shades of hazelnut hair colour. You can also give us a call or chat with us using the chat button for assistance.

So Pure Color Care

Suitable for coloured hair. Sulphate- and paraben-free

The color care shampoo, conditioner, treatment and essential oil work together to maintain color while cleaning and moisturising the hair.

These are not color backwash products. For color processing, see So Pure After Color Shampoo and So Pure After Color Conditioner

Moroccan Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.


So Pure Calming

Calms and revitalises sensitive scalp. Also adds volume, shine and strength to the hair.

Certified organic essential oils – including argan, lavender and chamomile – soothe the scalp with gentle plant extracts, and calm the mind and body with a subtle, floral scent. And the shampoo is also gentle and sulfate-free.

Chamomile Oil

Certified organic essential oil that soothes and calms, reducing irritation and inflammation.

Lavender Oil

Certified organic essential oil to revitalize and heal.


So Pure Moisturizing

Repairs and strengthens dry and damaged hair.

Certified organic argan, ylang ylang and palmarosa oils gently yet deeply hydrate hair and scalp. Hair and scalp also benefit from coconut oil, palm kernel oil and shea butter conditioning.

The wonderfully scented active plant ingredients contribute to a sense of luxurious relaxation and well being.

Ylang-ylang and Palmarosa Oils

Certified organic essential oils that balance, hydrate and detangle, with a soothing floral scent.

Shea Butter

Restores hair’s natural hydration and shine.


So Pure Cooling

Balances and cools scalp.

Cooling organic mint oil combined with invigorating organic rosemary oil form the ideal balancing. It all adds up to a refreshing treatment with aromatic plant extracts that smell so fresh, while cooling and energizing the scalp.

Mint Oil

Certified organic. For a cooling effect and to invigorate the scalp and lift your spirit.

Rosemary Oil

Certified organic essential oil that increases circulation in the scalp and awakens the mind.


So Pure Energizing

Improves fine and thin hair.

A dynamic cocktail of ginger, lemon and red ginseng is our secret to preventing hair loss and improving fine hair. So Pure Energizing products work to improves scalp’s circulation – with a stimulating effect on hair growth. In fact, in vitro tests reveal <25% faster hair growth when using So Pure Energizing lotion.

Biotin strengthens hair – and certified organic argan oil nourishes hair and scalp.

Ginger and Lemon Oils

Certified organic oils that warm and energize, stimulating scalp circulation.



So Pure Recover

Heal damaged hair from the inside out with So Pure Recover, a special range that includes shampoo, conditioner spray, a recover treatment hair mask and essential oil.

Our unique formula contains quinoa proteins as well as avocado, coconut and argan oils.

Coconut and Avocado Oil

Moisturizes dry and damaged hair and nourishes scalp. Certified organic.


So Pure Styling

Suitable for all types of hair and any style, you have the freedom to choose from hold and shine factors rated from 1 to 10. And the organic orange and palmarosa oils turn any salon treatment into a delightful aromatherapy session, too.

Palmarosa Oil

Certified organic essential oil that moisturizes and hydrates, with a relaxing floral aroma.

Orange Oil

 Certified organic essential oil that soothes with a fruity light scent.