Keune So Pure

So Pure Color

So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors.

We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colors don’t stain the scalp.

Coconut Base

Intense nourishment for the hair that also protects the scalp from staining.

Certified Organic Argan Oil

Moisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.

Color Pigments

Undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment.

Phytokeratin

This plant-derived ingredient, with natural keratin, penetrates deep into the hair and repairs its natural keratin structure.

So Pure Styling

Suitable for all types of hair and any style, you have the freedom to choose from hold and shine factors rated from 1 to 10. And the organic orange and palmarosa oils turn any salon treatment into a delightful aromatherapy session, too.

Moroccan Argan Oil

Certified organic and rich in vitamins A and E, to strengthen and hydrate hair and scalp.

Palmarosa Oil

Certified organic essential oil that moisturizes and hydrates, with a relaxing floral aroma.

Orange Oil

Certified organic essential oil that soothes with a fruity light scent.

So Pure Moisturizing

Certified organic argan, ylang ylang and palmarosa oils gently yet deeply hydrate hair and scalp. Hair and scalp also benefit from coconut oil, palm kernel oil and shea butter conditioning.

The wonderfully scented active plant ingredients contribute to a sense of luxurious relaxation and wellbeing.

Moroccan Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Ylang-ylang and Palmarosa Oils

Certified organic essential oils that balance, hydrate and detangle, with a soothing floral scent.

Shea Butter

Restores hair’s natural hydration and shine.

So Pure Cooling

Cooling organic mint oil combined with invigorating organic rosemary oil form the ideal balancing. It all adds up to a refreshing treatment with aromatic plant extracts that smell so fresh, – while cooling and energizing the scalp.

Moroccan Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Mint Oil

For a cooling effect, and to invigorate scalp and lift people’s spirit. Certified organic.

Rosemary Oil

Certified organic essential oil that increases circulation in the scalp and awakens the mind.

So Pure Recover

Heal damaged hair from the inside out with So Pure Recover, a special range that includes shampoo, conditioner spray, a recover treatment hair mask and essential oil.

Our unique formula contains quinoa proteins as well as avocado, coconut and argan oils.

Moroccan Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Coconut and Avocado Oil

Moisturizes dry and damaged hair and nourishes scalp. Certified organic.

Ylang-ylang and Palmarosa

Certified organic essential oils, for an intoxicatingly fresh floral aroma that relaxes.

So Pure Energizing

A dynamic cocktail of ginger, lemon and red ginseng is our secret to preventing hair loss and improving fine hair. So Pure Energizing products work to improves scalp’s circulation – with a stimulating effect on hair growth. In fact, in vitro tests reveal <25% faster hair growth when using So Pure Energizing lotion.

Biotin strengthens hair – and certified organic argan oil nourishes hair and scalp.

Moroccan Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Ginger Oil

Certified organic oil that warms and energizes, stimulating scalp circulation.

Lemon Oil

Certified organic oil that energizes, improves scalp circulation and refreshes the spirit.

So Pure Calming

Certified organic essential oils – including argan, lavender and chamomile – soothe the scalp with gentle plant extracts, and calm the mind and body with a subtle, floral scent. And the shampoo is also gentle and sulfate-free.

Moroccan Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Chamomile Oil

Certified organic essential oil that soothes and calms, reducing irritation and inflammation.

Lavender Oil

Certified organic essential oil to revitalize and heal.

So Pure Exfoliating

We blended organic tea tree oil with willow bark extract to safely exfoliate scalp and wash dandruff down the drain.

Tea tree and lavender oil not only disinfect – they also calm the scalp and create a relaxing atmosphere. Naturally, the oils we use are certified organic. And the shampoo is sulfate-free and gentle on your hair and scalp.

Willow bark extract

Effectively removes dandruff flakes and improves the moisture level of scalp.

Moroccan Argan oil

Certified organic and rich in vitamins A and E, to strengthen and hydrate hair and scalp.

Tea Tree Oil

Certified organic oil that exfoliates, disinfects and stimulates circulation and leaves hair and scalp clean.

Lavender Oil

Certified organic oil that soothes sensitive scalps and has an overall calming effect.

So Pure Volumizing

So Pure Volumizing thickening shampoo and ultra-light conditioning foam plumps up the volume, naturally. 

We enriched So Pure Volume with hydrating organic argan oil and provitamin B5, to thicken and nourish fine hair. Organic lemon and palmarosa essential oils hydrate while adding a wonderfully light, refreshing scent.

Moroccan Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Provitamin B5

Nourishes, hydrates and strengthens hair, adding lusciously rich volume.

Lemon and Palmarosa Oil

Certified organic essential oil nourish while adding a wonderfully refreshing scent.

So Pure Developer

It has extra stability, so the Hydrogen Peroxide percentage will remain the same, even at high temperatures.

So Pure Color Developer is enriched with a color stabilizer, which guarantees optimum color stability.

Argan Oil

Certified organic and rich in vitamins A & E, to nourish hair and scalp.

Phytokeratin

This plant-derived ingredient, with natural keratin, penetrates deep into the hair and repairs its natural keratin structure.

Hydrogen Peroxide

The greater the amount of fractured natural Melanin determines the lightening power.